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Economia criativa 1

O pai do Luizinho Meirelles foi grande frasista. Uma de suas máximas está comigo hoje: “A gente deve sair de guarda-chuva todo dia. Quando chover, você sai se quiser”. Foi o que me aconteceu pela manhã: deixei para trás meu casarão.

“Pela manhã” a freguesa entenda por antes do meio-dia. Aguardava em casa a confirmação de um compromisso vizinho e, quando ela não veio, saí em cima da hora do almoço. Na terceira quadra do meu caminho da roça a chuva caiu, e eu bem diante da lousa do Djé, onde funcionou o Bola Preta, na Zé Maria Lisboa com a Campinas, convidando para o almoço: arroz, feijão e farofa e meia dúzia de tipos de carnes para escolher. Entrei.

Foi a minha segunda vez. Na primeira até que comi bem, mas ainda estava tudo muito confuso. Hoje foi bem melhor. É um atendimento carinhoso, mas algo improvisado. A comida, porém, estava ótima: farofa, arroz, feijão e bife (contrafilé) saborosíssimos, e ainda melhores com a pimenta da casa – cumari curtida em óleo. Antes, uma saladinha de folhas com uma conserva de berinjela caprichada, suave, de baixa acidez, e pão feito no lugar, assim como os biscoitos de milho que vêm com o café. Recomendo.

Sem cobertura para concluir meu périplo a pé, estreei o 99Taxis, aplicativo para telefone esperto que pelo GPS encontra o chofer de praça mais próximo em segundos. Eles informam o tipo do carro, a posição no mapa e até a face e o nome do motorista. Tudo grátis – com a óbvia exceção da corrida. É fantástico. Outros serviços bem falados são o TaxiBeat e o SaferTaxi.

Quem primeiro me falou do 99 foi um pedestre ilustre, o Beto Lago. Ele sabe tudo de economia criativa e está tratando de fazer leis que facilitem a vida dos empreendedores criativos no gabinete do Andrea Matarazzo. Se há um caminho óbvio e urgente para melhorar a vida na cidade de São Paulo é incentivar (ou pelo menos não atrapalhar) este segmento.

A criatividade é libertadora. O cara que inventou a roda nos libertou. Esses aplicativos que encontram taxis também libertam, minimamente os usuários da burocracia das centrais de radio-taxi, as ruas e calçadas dos pontos de taxi e os próprios taxistas dessas organizações definitivamente ultrapassadas.

Amanhã tem mais Beto Lago e economia criativa.

 
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